Wednesday, May 5, 2010

PROTEIN 101



PROTEIN 101

Many people tell us about the 10lb tub of protein "XYZ" they got from the local supermarket only to complain about bloating and gas. Often times their argument for buying that product was because of the price. Most people look at all protein sources as being equal because, after all, protein is protein right? Not so fast. “If I’m getting all that bloating and discomfort from this product, how in the world is it doing any good for my body? Am I assimilating any of the serving?” These are questions that need to be answered. Low quality proteins and not taking the right kind of protein at the optimal time can lead to slow gains and wasted money. And in the pursuit of staying healthy and building a better body, consider whatever you are buying and putting into your body as a major purchase.

So how do you know the right type of protein to take? Following these simple rules will make it easy and take much of the guess work out of choosing the right protein in the sea of brands you see online and in the stores.

1. BETWEEN MEALS/BEFORE BED. If you are going to use a protein between meals or right before bed, choose a blended protein that is time released and assimilates slowly. Often times these have many different types of proteins (whey isolate, whey concentrate, casein, egg, milk, soy) to create a very slow digesting product. Look for things like added glutamine, BCAA's, and digestive enzymes as well. Examples are Pro Lean Mass, Dymatize Elite 12, and Labrada Pro V 60.

2. MORNING. If you are using a protein in the morning, use something very fast absorbing such as a whey protein isolate. The reason for this is that you have been pretty much fasting for however many hours you have been sleeping. It’s very important to flood your body with as many amino acids as possible in case you have slipped into a catabolic state while sleeping. Examples are Dymatize Iso-100, Extreme Labs Nitro 92, and Isopure.

3. GET WHAT YOU PAY FOR. When choosing the right type of protein, make sure you are getting what you pay for. Read the label and ask someone to help you if you have questions. There really is a difference between the brands. Things such as lactose and low quality protein sources affect the rate of absorption and for some people, which makes drinking a protein shake about as appealing as getting a root canal. The 10lb bag of protein that you can find at the supermarket may seem appealing in price but what good is it doing your body if you are not assimilating the product efficiently? If you have a goal to meet for the number of protein grams to be consumed, you may be falling short if you are not taking in the correct protein at the right time. This can slow down your progress and lead to frustration when it seems like you are doing everything else correct.

Wednesday, April 28, 2010

BENEFITS OF WHEY PROTEIN

BENEFITS OF WHEY PROTEIN

Whey protein is an excellent protein choice for individuals of all ages who value the role of a healthy diet in helping to maintain and improve their health. Whey protein isolate, the purest form available, is unsurpassed as a source of the essential amino acids required in the daily diet. Essential amino acids are the building blocks for healthy muscles, skin, nails and other body tissue.

Physical Performance
Whey protein has long been considered the "Gold Standard" of protein for serious athletes who work hard to develop and sustain a lean, strong and well-defined physique.

Whey protein is a naturally complete protein, meaning that it contains all of the essential amino acids required in the daily diet. It has the ideal combination of amino acids to help improve body composition and enhance athletic performance.

Whey protein is a rich source of branched chain amino acids (BCAAs), containing the highest known levels of any natural food source. BCAAs are important for athletes since unlike the other essential amino acids, they are metabolized directly into muscle tissue and are the first ones used during periods of exercise and resistance training. Whey protein provides the body with BCAAs to replenish depleted levels and start repairing and rebuilding lean muscle tissue.

Whey protein is an excellent source of the essential amino acid, leucine. Leucine is important for athletes as it plays a key role in promoting muscle protein synthesis and muscle growth. Research has shown that individuals who exercise benefit from diets high in leucine and have more lean muscle tissue and less body fat compared to individuals whose diet contains lower levels of leucine. Whey protein isolate has approximately 50% more leucine than soy protein isolate.

Whey protein is a soluble, easy to digest protein and is efficiently absorbed into the body. It is often referred to as a "fast" protein for its ability to quickly provide nourishment to muscles.

Whey protein helps athletes maintain a healthy immune system by increasing the levels of glutathione in the body. Glutathione is an anti-oxidant required for a healthy immune system and exercise and resistance training may reduce glutathione levels. Whey protein helps keep athletes healthy and strong to perform their best.

Weight Management
The body requires more energy to digest protein than other foods (thermic effect) and as a result you burn more calories after a protein meal.
Whey protein isolate is pure protein with little to no fat or carbohydrates. It is a perfect complement to any low carbohydrate or low glycemic index diet plan.
Protein helps to stabilize blood glucose levels by slowing the absorption of glucose into the bloodstream. This in turn reduces hunger by lowering insulin levels and making it easier for the body to burn fat.

Whey protein contains bioactive components that help stimulate the release of two appetite-suppressing hormones: cholecystokinin (CCK) and glucagon-like peptide-1 (GLP-1). In support of this, a new study found that whey protein had a greater impact on satiety than casein, the other protein in milk. Adding whey protein to a mid-day snack or beverage provides healthy energy and may help control food intake at the next meal.

Cancer
Cancer patients undergoing radiation or chemotherapy often have difficulty in meeting their daily nutritional requirements due to nausea and lack of appetite. This may lead to weight loss, muscle loss and protein calorie malnutrition. Whey protein is an excellent protein choice for cancer patients as it is very easy to digest and very gentle to the system. Whey protein may be added to a wide variety of foods and beverages to increase the protein content without affecting taste.

As with serious athletes, cancer patients often have reduced glutathione levels and a weakened immune system. Numerous studies have shown that whey protein, rich in the amino acid cysteine, provides an extra boost to the immune system by raising glutathione levels. This may help reduce the risk of infection and improve the responsiveness of the immune system

Diabetes
Type 2 diabetes is a growing health problem, largely in part to the continued rise in obesity. It is not unique to adults and is becoming more of a concern for children and teenagers. The good news is that healthy nutrition practices have been shown to play a role in helping to manage, and possibly prevent, the onset of type-2 diabetes. Whey protein, a high quality, high biological value protein, is a good choice for diabetics who need to carefully manage food intake. Whey protein provides more value than equal amounts of lower quality proteins that are often higher in fat and cholesterol. In addition, whey protein helps control blood glucose levels and has been shown to be beneficial for weight management, both of which are often a concern for type-2 diabetics.

Healthy Aging
The U.S. Census Bureau estimates that by the year 2020 approximately one out of every six Americans will be in the in the 65 and older age group. As we age, muscle loss and its negative health implications is a growing concern, both in terms of volume and medical costs. Good nutrition and adequate amounts of high quality whey protein may help maintain strong muscles during aging, especially when combined with an exercise and resistance training program. A recent study in Europe compared whey protein to casein, the primary protein in milk. They found that older men who consumed whey protein showed greater protein synthesis, or growth, which helped limit muscle loss over time.

Another benefit of whey protein for seniors is the ability to help prevent bone loss. A recent study conducted at Boston University showed that elderly individuals who consumed low levels of protein had a significant loss of bone density four years after the start of the study, especially in the hip and spine areas. A nutritious diet including whey protein may help keep bones and muscles healthy and strong.

Wound Healing
When the body is working to heal wounds and surgical incisions it requires increased amounts of protein. Protein and its amino acids are the building blocks that initiate the growth of new skin during the healing process. Inadequate amounts of protein or diets high in poor quality proteins, such as gelatin, may delay the healing process. Whey protein is a very high quality protein and is often the preferred choice for high protein products recommended by physicians following surgery or burn therapy.

Whey protein also contains components with protective anti-microbial properties, such as lactoferrin. In recent years companies have introduced mouthwashes and oral care products containing these protective whey protein components. The companies are taking advantage of the unique features of whey protein to create new products for diabetics and others sensitive to oral irritations. This area is expected to evolve in the future.

Tuesday, December 8, 2009

Myogenix Myo Lean Evolution


MYOGENIX MYO LEAN EVOLUTION - A Complete MPR
Regular Price $39.99, NOW 2 for $60!

The Highest Quality Proteins in a Low Carb and Low Glycemic Formula.

Myo Lean Evolution has set the new standard for meal supplements by providing the most technically advanced blend of whey isolates and slow releasing proteins, and combining them with the highest quality "healthy" fats, all in a low carb, low glycemic formula. The "perfect meal" for the elite athlete. The product is loaded with high quality raw materials, nutrient dense, and it would benefit not only elite athletes looking to add powerful lean muscle, but anyone looking to improve their health and physique through nutrition.

Thursday, November 19, 2009

Black Saturday 11/21/09 - Myogenix Hypershock


Description

HyperShock was formulated by top researchers in pharmaceutical delivery technology, utilizing 2 patented processes. The 1st patented process generates 8 Hour Time Released Nitric Oxide pumps. This technology allows us to combine strong metabolic amplifiers and mental stimulants, and still guarantee 8 Hour Nitric Oxide. No other product can make these claims. Patent #2 includes 100% stable, high absorption Kre-Alkalyn. This no-load, buffered creatine is 10x more effective than regular creatine, and produces intra-cellular, rapid fire ATP with no side effects. Compare HyperShock with any other product in its class and you'll find it stands alone. Believe the science, not the hype. Hypershock will:• Improve Strength and Regenerate ATP• Oxygenate Muscle and Improve Endurance

MSR Price $64.95
HOF Every Day Price $46.99
Black Saturday (11/21/09) Price $36.99
(you save over 40% from MSRP)

• Promote Muscle Growth and Vascularity
• Increase Energy, Mental Focus and Retention

Friday, November 6, 2009

SCOTTSDALE OPEN MILE & SEMINAR



JOIN US AT THE SCOTTSDALE OPEN MILE and
ATTEND DUSTY HANSHAW'S NUTRITIONAL SEMINAR


House of Fitness is proud to be one of the top sponsors at the Scottsdale Open Mile. This exciting race will occur at Scottsdale Community College on November 17th at 6:30 pm. HOF nutritionists will also be on hand to pass out Gatorade during the event.

HOF is thrilled to support the Arizona Road Racers (AAR). This great organization has been promoting health and well-being through running since 1970.


DUSTY HANSHAW'S NUTRITIONAL SEMINAR

After the race, HOF's own Dusty Hanshaw will be delivering a nutritional seminar to everyone in attendance.

The audience will greatly benefit from his expert knowledge of training and nutrition. Dusty has provided advice to a number of elite athletes in a variety of sports. His words of wisdom will excite the crowd and motivate them to push towards new levels of performance.

Thursday, October 22, 2009

GOOD FATS DEFINED


GOOD FATS DEFINED
Most of the essential fatty acids (EFAs) are needed to form normal cell structures and for numerous body functions. They are considered essential because they can only be consumed through the diet and not manufactured by the body. Below is a cheat sheet to help you sort through the choices.



FISH OIL
Among other omega-3's, it contains DHA and is used to treat cancer, dementia, atopic dermatitis (itchy skin), gingivitis (swollen gums), inflammatory bowel disease, high cholesterol and triglycerides, lupus, rheumatoid arthritis, inflammation, multiple sclerosis, psoriasis, and high blood pressure.

COD LIVER OIL
A rich source of vitamins A and D, it contains several essential fatty acids and is used as a nutritional supplement for healing sores, burns, ulcers and other skin wounds. It's also taken by arthritis sufferers and to prevent heart disease.

OMEGA-3
There are three main forms: eicosapentaenoic acid (EPA), docosahexaenoic acid (DHA), and alpha-linolenic acid (ALA). EPA and DHA are found in fish, fish oil supplements, and algae extract. ALA is found in plant sources like chia seed (see our 8/26/09 post) flaxseed, walnuts, canola and soybean oil.

OMEGA-6
Omega 6 is important for blood clotting and fighting infections. This EFA can be found in sources like vegetable oil.

DHA
Docosahexaenoic acid is an EFA that comes from fish oil and is used to treat the same conditions.

ALPHA LINOLEIC ACID
Also known as an omega-3 fatty acid, ALA comes from plants such as chia seeds and flaxseed , and is used as a supplement for general health.

LINOLEIC ACID
Often used as a supplement to combat high blood pressure and skin problems.

GAMMA-LINOLEIC ACID
Also know as omega-6 and evening primrose oil, GLA is an acid used for treating asthma, high cholesterol, diabetes, eczema, high blood pressure, rheumatoid arthritis, and scoleroderma.


Thursday, October 8, 2009

STRONG MAN COMPETITION

House of Fitness proudly supports
Muscular Dystrophy and TeamCore Group's
STRONG MAN COMPETITION
November 7, 2009

The event will be held at TC Strength Park in Mesa starting at 9:00am

Events include:
Tire Flip
Truck Pull
Farmer's Carry
Push Up + Pull Up
Shuttle Run
Entry Forms located in our Scottsdale Store